[With a long-awaited and highly-anticipated “Thinning out the Heard” album finally here today (August 5), rapper Saint Joe tells us how the new project came into existence.]
I wrote my first album a while ago called ÔÇ£Casket MartÔÇØ and if youÔÇÖre a fan of the 90ÔÇÖs, it was just unstructured madness to an art form that I feel is semi-lost due to the Internet and YouTube.
When I grew up, I didnÔÇÖt have the Internet so I had to walk to the library and read sh*t, things that arenÔÇÖt normal these days. After ÔÇ£Casket Mart,ÔÇØ I put out a mixtape called the ÔÇ£Mortuary Mixtape.ÔÇØ
I felt like it was a pretty solid effort for where I was at the time. IÔÇÖm always three years behind on the release because of how long it takes to get a project out.
So I was going to go with ÔÇ£An Army of One,ÔÇØ which was going to be the name of the second project, the second album. Then I decided I was going to put out another mixtape instead and it was going to be called ÔÇ£The Mortuary Mixtape Part 2,ÔÇØ and as I was putting it together, it was starting to become something different.
I was doing a lot of shows, somewhere around 400 shows in 2 years. So at the time, IÔÇÖm a nobody and meeting all of these people by opening at all of these shows.
So I started coming up with the name, ÔÇ£Thinning of the Heard.ÔÇØ I liked the wordplay of it. It was dope. We started looking at the SEO (Search Engine Optimization) and the Google ranking and there was nothing that I had seen that was called the same thing and with the same words in the same market.
Thinning out the ÔÇÿheardÔÇÖ really is about getting rid of the sound of everything that sucks. ThatÔÇÖs how the name of the album came to be.
Saint Joe Online: ÔÇó Facebook: facebook.com/Saint303 ÔÇó Instagram: @saint303 ÔÇó Website: http://saint303.com ÔÇó Twitter: @Saintjoe303
The post Saint Joe Admits Google Politics Played Into New Album Title: “It’s About Getting Rid Of The Sound Of Everything That Sucks” appeared first on For The Best In Hip-Hop News – SOHH.com.
Saint Joe Admits Google Politics Played Into New Album Title: ÔÇ£ItÔÇÖs About Getting Rid Of The Sound Of Everything That SucksÔÇØ : SOHH
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