A$AP Mob‘s A$AP Rocky is coming to MTV’s rescue. The once-dominant platform for new music and content has added the New York rapper to its staff.
According to reports, Rocky has agreed to a two-year deal with MTV to help produce new kinds of “memorable content.”
“I think we need to get people more in tune with vignettes, video clips,” the musician said in an interview. “That’s really going to be my strong suit.” MTV has signed A$AP Rocky to a two-year deal under which he will devise original concepts, experiment with programming and various pieces of MTV intellectual property, and develop content for advertisers. He and his company, AWGE, will form a venture called MTV Labs, billed as a “creative incubator” unit. (Variety)
Earlier this month, Rocky lit up social media after getting spotted working on his third solo album with rock legend Lenny Kravitz.
At last spring’s Coachella music festival, Rocky performed alongside rap star Kanye West.
The pair joined up to perform ‘Father Stretch My Hands Pt 1’ from West’s recent ‘The Life Of Pablo’ album. According to reports, the pair wanted to play one more track but the sound was cut as Rocky had already overrun his allotted time slot. (NME)
Father Stretch My Hands pic.twitter.com/9wj2A1n2QV
— Coachella (@coachella) April 16, 2016
Kanye West and ASAP Rocky on stage at Coachella performing FatherStretchMyHands pic.twitter.com/1Lz4Vwh49i
— WORLDSTARHIPHOP (@WORLDSTAR) April 16, 2016
.@KanyeWest surprises during @asvpxrocky's set #Coachella pic.twitter.com/M6liSLYVPs
— Rap-Up (@RapUp) April 16, 2016
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A$AP Rocky Gets His Young Hov On, Aiming To Help Save MTV : SOHH