Pusha T is continuing his impressive┬áweek by providing new information on his upcoming album. ┬áFollowing his announcement as G.O.O.D. Music’s new president, his Biggie-sampled single “Untouchable”, ┬áand the unveiling of his Adidas EQT sneaker, Pusha revealed who will be on his new project. ┬á”King Push: Darkest Before Dawn” will feature guest vocals from Beanie Sigel, A$AP Rocky, Kehlani, The-Dream, and Jill Scott while the production will be handled by Timbland, Hudson Mohawke, Boi-1da, Q-Tip, and of course Kanye West.
Pusha T says the success of G.O.O.D Music comes from their diversity┬áwhen it comes to business. ┬á”The music is a major component, but it’s not the focus,” he said. ┬áMany artists under the G.O.O.D. Music label have partnerships with clothing companies or other endorsements. ┬áPusha T, Big Sean, Kanye West, and affiliate 2 Chainz all have major partnerships with Adidas while boasting other outside sponsorships.
In an interview with FADER, Pusha said his new position as President of G.O.O.D Music won’t affect future releases or outside partnerships. ┬á”I take my time, music isn’t a pressure thing for me, it never has been,” he said.┬áÔÇ£I’ve never been solely dependent on [my music], so I’ve always had the luxury of taking my time and really putting things together. So when I drop, it’s always an event.ÔÇØ
Update: Pusha T has announced via twitter that his video for “Untouchable” will be available tomorrow for TIDAL subscribers.
"@TIDALHiFi: Behind-the-scenes pic from @PUSHA_T’s new #Untouchable video! Check TIDAL tomorrow to watch! pic.twitter.com/hv6Xs4PVE4" ???
— King Push (@PUSHA_T) November 16, 2015