Sync or Swim: A Guide for Independent Rappers

If you’re an independent rapper, getting your music placed in film, TV, and video games can be a game-changer for your career. Not only does it provide an additional revenue stream, but it also exposes your music to new audiences and can help build your brand. In the music industry, these placements are commonly known as sync deals, and they can be a great way to get your foot in the door. Here are some tips on how to get sync deals as an independent emcee.

Build a solid online presence

The first step in getting sync deals is to have a strong online presence. This means having a professional website and active social media accounts on platforms like Instagram, Twitter, and Facebook. You should also have a presence on streaming platforms like Spotify and Apple Music, where music supervisors often search for new music. Make sure your profiles are up-to-date and showcase your best work.

Network with music supervisors

Music supervisors are the gatekeepers for sync deals. They are responsible for selecting and licensing music for film, TV, and video games. Use social media or LinkedIn to build a list of Music Supervisors, specifically ones you can easily relate to. If they’ve worked with a show or movie you enjoy, a brand you appreciate, or with artists you listen to in the past, your pitch will come across much more authentically.

One way to get on their radar is to attend music conferences and industry events where they may be in attendance. Another way is to reach out to them directly via email or social media. Be sure to include a brief introduction and a link to your music. It’s also vital to build human connection, so your pitch does not come across as automated.

Join a music licensing agency

Another way to get sync deals is to join a music licensing agency. These agencies act as middlemen between independent artists and music supervisors. They work to place your music in various media projects, taking a cut of the licensing fees. Some of the popular music licensing agencies for independent artists include Songtradr, TAXI, Marmoset, and Music Vine.

Music Licensing

Submit your music to music libraries

Music libraries are online databases of pre-cleared music that music supervisors can search through to find the right song for their project. Many libraries are free to join, while others charge a fee. Some popular music libraries for independent artists include Music Gateway, Epidemic Sound, Artlist and Pond5. Make sure to submit your music to libraries that cater to the type of media you want to be placed in.

Be patient and persistent

Finally, it’s important to be patient and persistent when pursuing sync deals. It may take time to build relationships with music supervisors and get your music placed in the right project. Keep creating and promoting your music, and eventually, the opportunities will come.

In conclusion, getting sync deals as an independent rapper requires a combination of building a strong online presence, networking with music supervisors, joining music licensing agencies, submitting your music to libraries, and being patient and persistent. By following these tips, you can increase your chances of getting your music placed in film, TV, and video games.

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