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Terry Milla Drops “#WEAREWARRIORS II”, Pay-What-You-Want, Direct-to-Fans

Charles Fournier - Nov 04, 2026022

Conscious hip-hop artist Terry Milla is back with a new single, with a bold strategy for distributing it to fans. “#WEAREWARRIORS II” arrives November 11, 2026 through 100 Trillion Entertainment with a “direct-to-fan/pay-what-you-want” model.

This approach isn’t exactly new or groundbreaking. Nevertheless, it does fly in the face of the traditional major-label rollout machinery.

Loyalty Isn’t Only Its Own Reward

The Atlanta-based artist is also giving his most loyal supporters a head start. Subscribers to his Warrior List newsletter get early access to the music video and digital download on November 4, one week before the official release. That window opened this week, so fans who signed up can already watch and download the single.

The Subscriber-First Model

For independent artists, this distribution model provides full control over pricing, timing, and the relationship with the audience. It also lowers the barrier for new listeners, who can try the music at whatever price feels right to them, while longtime fans can express their continuing support by paying more. Either way, putting subscribers first rewards the people most invested in the movement.

Building on “#WEAREWARRIORS” v.1.0

“#WEAREWARRIORS II” can be seen as a sequel to a track that has already found an audience. The original “#WEAREWARRIORS” has already passed one million YouTube views and has been praised as “anthem-like and unshakeable.” The song has also been described as “hip-hop with a strong African Dancehall pulse”, reflecting Milla’s Atlanta grit and martial arts discipline. The lyrics confront corruption, violence, and broken systems, then turn that chaos into fuel.

Terry Milla In Brief

Milla is a martial artist, plant-based chef, and creator of the Warrior Life movement. His work connects hip-hop with discipline, personal development, and intentional living. His label’s name carries a message too. 100 Trillion Entertainment takes its name from the 50 to 120 trillion cells in each human body, a symbol of limitless potential. His broader Warrior Life brand also includes Winner Winner Vegan and Warrior Garden Combat & Fitness.

The Road to Release

The new single is the latest in a busy stretch of releases. On October 30, Milla premiered a short film on his official YouTube channel that sets the stage for “#WEAREWARRIORS II.” Before that, his single “Forever Free,” an anthem of creative freedom and self-mastery, was released direct-to-fan on August 8, 2026, with a free download offered to subscribers. Taken together, the various releases reflect his commitment to a steady, self-directed rollout built around his “Warrior Life. Motivation Muzik.” catalog.

How to Hear “#WEAREWARRIORS II”

Fans who want early access can join the Warrior List at warriorlife.co. The single goes live to everyone else on November 11. For listeners who want hip-hop built on discipline and purpose, “#WEAREWARRIORS II” is a direct-to-fan release worth marking on the calendar.

TagAtlanta rap conscious hip hop Direct-to-Fan pay-what-you-want Terry Milla Terry Milla Atlanta

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Charles Fournier

Event Details

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Mac Dre. Too $hort. E-40. These are some of the names that come to mind when you think of Bay area rap. Now, San Francisco native, Gilbert Milam Jr., better known in the rap game simply as, Berner, has his eye set at being the next great artist to put on for the Bay. Starting off participating in rap battles at local coffee shops and open mic nights in the San Francisco area in 2007, Berner took things to the next level by turning his passion into his career.

This story truly embodies every aspect of the phrase “grassroots.” After creating his own label, Bern One Entertainment, Berner soon after released his debut album, “Track Money & Pack Money,” a joint effort with fellow Bay Area rapper, Equipto. A true testament to his never-ending grind, Berner has released 10 independent albums, several of which have charted on Billboard’s “Top Rap Albums” chart.

In March 2012, Berner teamed up with Wiz Khalifa and signed to his Taylor Gang Records, joining the thriving roster which includes the likes of Chevy Woods, Juicy J, Lola Monroe, Courtney Noelle, Tuki Carter and more. “Urban Farmer,” Berner’s first collection to be released on Taylor Gang Records, was released on October 2, 2012 and quickly took the Internet by storm. “Urban Farmer” captures the essence of Bay Area rap on tracks such as “Shut Up (feat. Chris Brown & Problem).”

With an impressive list of artist collaborations on his resume, ranging from rap legends Bun B and Wyclef to Chris Brown, Curren$y and even fellow Taylor Gang members Wiz Khalifa and Juicy J, Berner is showing no signs of slowing down in the near future. In fact, he’s just getting started.

Always one to master multiple entrepreneurial ventures, Berner isn’t stopping at just music. He has two lifestyle/street clothing lines in the works with “FreshKo” and “Cookies,” as well as his own line of hemp water, appropriately titled “H20.” All told, Berner is letting actions speak louder than words as he is on his way to becoming the future of the Bay Area rap scene.

And he’s making sure you hear him, loud and clear.

Time

(Friday) 8:00 pm

Location

The Warfield

982 Market Street

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