Taiyo Coates’ accomplishments in artist development and bylines speak for themselves. A seasoned hip-hop and R&B journalist/editor, he has published over 250 articles, playlists, interviews, and live music reviews. Most notably for Variety and HotNewHipHop. From his vivid review of Kendrick’s ‘The Big Steppers’ Tour to his unbiased coverage of Kanye West, to last year’s write-up on Saba’s Few Good Things (our selection for AOTY in 2022), Taiyo’s measured, concise style captivates readers searching for the essence of the music they love.
“If you are in the same lane as a certain mainstream artist, you need to be writing at or above their level if you want to make it. Even if you’re doing it on a minuscule scale compared to those artists, you need to be starting to plant the seeds so you can do what they do, as well as they do it.”
Also an experienced artist development consultant, Taiyo has worked directly with over 500 artists at varying career stages to improve their sound, strategy, and public image.
As important as his prestige as a journalist and artist whisperer is Taiyo’s passion for advancing culture. He consistently identifies and challenges shortcomings in music journalism and the industry as a whole. Frequently offering actionable solutions to long-standing issues.
We were lucky enough to speak to Taiyo about his experience in the space, breaking our conversation into three distinct sections.
Over the next three weeks, we will release a segment at a time in this three-part interview. Today’s topic will focus on Artist Development, specifically how emerging artists can push their careers forward by modeling the success of industry outliers.