The Weeknd has been on a roll lately! His “STARBOY” album is on the way and recently the man announced a world tour in support of his album. As if he wasn’t buzzing enough Abel decided to announce his new collaboration with Swedish clothing line H&M. The partnership will be for H&M’s 2017 Spring campaign.
The Weeknd will be the face of the campaign and curating it as well. Details are limited at the moment, but then again he’s has always been an artist whose kept his mouth closed when it comes to the public.
When asked about the new partnership, H&M couldn’t say much either. “All details on the collection will stay undisclosed for a bit longer,” the company said. “The only thing H&M can reveal at this point is that the line will feature key items for spring that The Weeknd has handpicked.”
Below is the Instagram picture he posted announcing the news:
The Weeknd To Star In H&M’s Spring Clothing Line : The Source