What Does This Rapper Shooting Himself In The Face Say About Our Love For Viral Videos?

Cute corgis, kittens, kids and stupid pranks are all proven methods to getting your video viral in record time, and even earn you a spot on Ellen if you’re lucky. But one rapper decided to think outside the sanity box in his bid to get all of our attention.

Rapper Kasper Knight shot a video of himself literally shooting a hole into his right cheek because, well, how else was he going to get his Facebook video viewed over 800,000 times in less than a week? And it’s okay, apparently. “I don’t give a f*ck about nothing anymore,” Knight said in the squeamish video while his mouth quickly filled up with blood. “If I die, f*ck it.” BUT AT WHAT COST?!

Knight said he tried to get a cameraman to record the shooting so he can use it for his music video, but for some inexplicable reason, nobody wanted to help. “I actually wanted to put this in a music video/but no cameraman wanted to film it,” he posted on his Facebook. “So I did it myself since I felt like taking a bullet to the face.” And sometimes I feel like kicking people in the groin, but I don’t actually do it, silly.

And in case you wanted to know what it’s like to shoot yourself in the face, Kasper said he’s felt worse pain than a bullet tearing through his cheek. I guess that’s expected when you’ve been shot many times before? “This was really nothing,” he claimed. “I’ve been shot a couple times before and this was like a 4 out of 10 on the pain scale after the initial impact.”

I’m not sure what it says about where we’re heading when a rapper has to shoot himself in the face to get our attention. Couldn’t he just drop a real dope single and wait for it to blow up? Furthermore, is anyone really going to go listen to his music after this? This writer didn’t. By next week, he’ll be forgotten about. Then what? Sawing off his own arm on Facebook Live?

WARNING: GRAPHIC CONTENT AHEAD!

What Does This Rapper Shooting Himself In The Face Say About Our Love For Viral Videos? : UPROXX

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