What is RAW?
G-Star ask’s a question and that is “What is Raw?”
“RAW is not a noun, RAW is a verb”, said co-owner Pharrell Williams, when asked the meaning of raw. The new campaign is telling a story of what exists beneath the brand and the people that make it popular. G-Star has created a digital experience for fans and customers in which allows you to learn more about the brand and the people behind the scenes.
The campaign features a series of short films that feature employees detailing their time at G-Star, speaking on product engineering, 3-D Denim construction, innovation and much more.
You can head over to G-Star’s official website to catch the campaigns first video and check out looks from the F/W 16 collection below.
G-Star And Their New F/W 2016 Campaign Is Here : The Source
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