Future Opens ÔÇ£Future HiveÔÇØ Pop-Up Shop In NYC In August

Future is taking over New York City for a week with a new pop-up shop featuring new items from his Freebandz Clothing line as well as collaborative fashions with Cease & Desist. 

Per WWD:

Fancy, a social shopping site, and rapper Future wanted to elevate that experience with his New York City pop-up, called Future Hive, which will be open from Tuesday┬áto Aug. 8┬áÔÇö FutureÔÇÖs ÔÇ£Summer SixteenÔÇØ tour with Drake also hits Manhattan next week.

The pop-up, which will be located at 76 Wooster Street, will feature an art gallery, VIP lounge and a retail space that have all been designed with help from Future. The shop will carry FutureÔÇÖs latest Freebandz apparel collection, along with pieces from some of FancyÔÇÖs top-selling brands including John Varvatos, Pintrill, streetwear line Cease┬áand Desist and leather accessories company Moreca.

Future has worked with some of these brands to design limited-edition pieces. For example, he collaborated with Varvatos on a leather motorcycle jacket thatÔÇÖs been customized by┬áAdam Bohemond┬áÔÇö it will retail at $2,498 ÔÇö and Moreca custom designed a leather weekend bag that will retail at $1,700. The bag includes a hang tag that reads ÔÇ£Always Secure the Bag,ÔÇØ a popular phrase often used by DJ Khaled, which Future uses on ÔÇ£I Got the Keys,ÔÇØ his song with Jay Z and the Snapchat star. Pintrill has also produced an exclusive Future pin for the shop.

Right now the only item that has been revealed is the $1,700 bag.

Earlier this summer Future entered a creative partnership with Reebok.

Photo: Instagram


The post Future Opens “Future Hive” Pop-Up Shop In NYC In August appeared first on Hip-Hop Wired.

Future Opens ÔÇ£Future HiveÔÇØ Pop-Up Shop In NYC In August : Hip Hop Wired

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