The Weeknd Keeps Winning, Laces Up Major Sneaker Deal

R&B singer The Weeknd can’t lose this month. After announcing plans to release his new Starboy album in the coming days he has now partnered up with sports apparel giant Puma.

Weeknd went to social media Thursday (September 29) and broke the big venture news.

excited to announce my partnership w/ @puma #RunTheStreets ||also excited to release my PumaXO shoe and clothing line in 2017 ? pic.twitter.com/Wb6hyqYsCE

— The Weeknd (@theweeknd) September 29, 2016

Earlier this week, Weeknd released his “Starboy” music video to the masses.

A few days ago, rap star Travis Scott showed off his support for the singer’s upcoming album.

Weekend is expected to perform on an upcoming “Saturday Night Live” TV broadcast.

SNL is back next weeknd! pic.twitter.com/YotxBPUFF3

— Saturday Night Live (@nbcsnl) September 22, 2016

The post The Weeknd Keeps Winning, Laces Up Major Sneaker Deal appeared first on SOHH.com.

The Weeknd Keeps Winning, Laces Up Major Sneaker Deal : SOHH

Les B. Freeman

Today's Hip Hop is a site that caters to all things hip-hop, style, and pop culture.

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